About Phaenocoma prolifera (L.) D.Don
This species, scientifically named Phaenocoma prolifera (L.) D.Don, grows to over one meter in height. It tapers toward the top, and often forms a shape like a Christmas tree. Its leaves are tiny and rounded, and they densely cover the plant's stems. Flowers in shades of purple and pink mostly appear in spring at the tips of the upper branches, and these flowers remain visible for most of the year. The structures that resemble petals are actually bracts. These bracts are rigid, papery, and dry, and they do not wilt. When the flowers are cut to be used as ornamentals, they can last for years if kept dry. Because of this long-lasting quality, this species is one of several that carry the common nickname "Everlasting". Other plants commonly given this nickname include species from the genera Syncarpha, Helichrysum, and Edmondia. The flowers stay attached to the bushes and gradually become paler over the course of the summer.